Reciprocal links are two way links that are placed on different websites pointing to one another.

The goal of reciprocal links, are to increase the page rank of a certain page. Page rank is influenced by the number of one way and two way links a webpage has. The more links, the better.

Your sites internet image is very important aspect of your site. If you have links, linking to Casino or Porn web pages, search engines will classify you with the bad crowd. And if you have a page rank of 5, and you link with a page that has a rank of 0, the search engines will pick that up, and your ranking will fall within two or three weeks.

It is thus critical to establish a good page rank to ensure you get links from other high ranking pages.

How to get reciprocal links? just contact the owner of a certain web page within your niche, and as if they would be interested in a link exchange.

Certain site owners will upload the link, and as soon as you have added their link they remove your link, so be aware of that and download a free program that manages your links and certify link validity every time you run the program.

When it comes to affiliate marketing, you also want to hide your Affiliate ID within the URL. if you dont do this, people can just copy your URL and take out your ID which will result in you losing money. You can hide you ID by cloaking your link. This is called link cloaking.

How this works, is you upload the link to tinyurl.com and receive a shortened url, that doesn’t show any correspondance to you are the product you are selling.

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Affiliate marketing is a way of marketing a product, using distributors or affiliates working on a sales commission base. All major programs, and products have a "affiliates" link at the bottom of their distribution or product page.

When you register as a affiliate, you receive a certain link corresponding to your registered id. The affiliate would then spread this link accros the internet and all sales made via this link, will register as sales made by the affiliate. The money is then payed through click bank or paypal, depending on the company.

A lot of people that write e-books about certain niches, distribute their e-book through affiliate banks like clickbank. The writer would upload their e-book onto Click bank, and click bank would then load the product into their product range where registered click bank affiliates can create what they call a hoplink. This is the link that would make the sale.

In other words, writers dont have to worry about the marketing or distribution of their product.

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